Introducing the new Autumn/Winter ’17 campaign:

Combining the natural beauty of the Scottish Highlands with knitwear that represents our iconic, pioneering heritage.

The campaign is the second by Scottish photographer Harley Weir, shot on location in the breath-taking landscapes of Loch Glascarnoch and Loch Droma.

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Featured pieces include a standout printed rib-knit dress, which showcases the knitwear printing technique pioneered by Pringle during the 1960s. Top-to-toe knit dressing is also a focus, as well as highlighting beautiful wool textures and the iconic Pringle argyle.

Models Lorna Foran, Mila Brammer and Niklas B were styled by Francesca Burns in key pieces from the Autumn/Winter ’17 collections, each look representing our design philosophy of iconic knitwear for modern lives, brought to life by Womenswear Design Director Fran Stringer and Menswear Design Director Massimo Nicosia.

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Art Direction: Christopher Simmonds
Photography: Harley Weir
Styling: Francesca Burns
Hair: Gary Gill
Make Up: Nami Yoshida
Production: Art Partner
Models: Lorna Foran, Mia Brammer, Niklas B

Discover the new season:

Shop Men's / Shop Women's