The Autumn Winter ’16 campaign captures the essence of Pringle’s heritage in a truly modern way. Shot by photographer Harley Weir, it is an authentic, yet poetic portrayal of Pringle’s current collection in the brand’s original home in rural Scotland.

Shot on the coast north of Inverness, the six models in the campaign are from a local family, first found by Harley for a personal project in Scotland. With their vivid auburn hair they create a striking visual contrast to the nature that surrounds them, each modelling knitwear from Autumn Winter 2016.

Credits – Photographer: Harley Weir, Creative Direction: Fran Stringer & Massimo Nicosia, Styling: Fran Burns, Models: Fay Alice Parsons, Sharon Low, Momo Low, Mia Low, River Low, Sunny Low, Beau Low, Hair & Make Up: Nami Yoshida, Production: Art Partner, Art Direction: Chris Simmonds.