The iconic Pringle lion is very much part of the brand's visual heritage. First introduced on garment labels in 1934 it is still used on signature pieces throughout the Men's and Women's collections.

The emblem is also referred to as the 'lion rampant', a traditional term used to describe the lion's stance; depicting the animal in profile with its forepaws raised. Historically a 'lion rampant' has been used on the coat of arms of royal heraldry throughout the UK and Europe. It traditionally symbolises bravery, nobility, strength, and valour.

The lion emblem is still featured on both the Men's and Women's knitwear, interpreted in different ways for the latest collections.