Pringle of Scotland Men's V Neck Lambswool Cardigan In Dark Umber on seated model

The Pringle Lion

The iconic Pringle lion is very much part of the brand's visual heritage. First introduced on garment labels in 1934 it is still used on signature pieces throughout the Men's and Women's collections.

The emblem is also referred to as the 'lion rampant', a traditional term used to describe the lion's stance; depicting the animal in profile with its forepaws raised. Historically a 'lion rampant' has been used on the coat of arms of royal heraldry throughout the UK and Europe. It traditionally symbolises bravery, nobility, strength, and valour.

The lion emblem is still featured on both the Men's and Women's knitwear, interpreted in different ways for the latest collections.

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Man wearing a navy sweater with a Pringle lion logo detail shot

Pringle's adoption of this symbol underscores the brand's Scottish origins and its commitment to blending tradition with modern style.In the 1980s, the lion was combined with the Pringle ‘Bubble’ logo to form what was known as the ‘Striker’.

This became a must-have badge of honour among enthusiasts of the colourful knitwear Pringle was known for at the time.

As part of our rebrand, we have reinterpreted the Striker logo, combining a modern incarnation of the lion with the heritage-inspired bubble logo. This underscores Pringle’s dedication to its rich history and resonates with long-time fans and a new generation appreciative of the brand’s timeless designs.

Pringle lion collections

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