Looks & Perception
A new lookbook for any fashion collection traditionally features one or two models standing cleanly and clearly to best showcase the product they wear. For Autumn/Winter ‘17 Menswear Director Massimo Nicosia pushed the boundaries of this concept, using the stark repetition and simplicity used in historical portrait photography and recognised today in contemporary yearbooks.
The lookbook was shot by celebrated French portrait photographer Charles Fréger. Charles has devoted his career to taking portraits of groups of people: sportsmen, soldiers, students, and presenting each with their uniform, in whatever guise it may take, as the focus. His signature style of shooting subjects in a regulated, static manner, is replicated for our lookbook.