Looks & Perception

A new lookbook for any fashion collection traditionally features one or two models standing cleanly and clearly to best showcase the product they wear. For Autumn/Winter ‘17 Menswear Director Massimo Nicosia pushed the boundaries of this concept, using the stark repetition and simplicity used in historical portrait photography and recognised today in contemporary yearbooks.

The lookbook was shot by celebrated French portrait photographer Charles Fréger. Charles has devoted his career to taking portraits of groups of people: sportsmen, soldiers, students, and presenting each with their uniform, in whatever guise it may take, as the focus. His signature style of shooting subjects in a regulated, static manner, is replicated for our lookbook.

www.charlesfreger.com

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Using street-cast models and with minimal hair, make-up and post-production retouching, the result is a modern lookbook presented more like portraiture art, diverse in its subjects yet rigidly uniform in its composition.

Massimo Nicosia: “Charles explores the genre of the portrait as an artist, looking back at history and the methods deployed by official portrait artists and photographers. It was his vision of simplicity and uniformity through the lens that first attracted me to his work. Although shot in a constant, consistent manner, the resulting lookbook is also a snapshot of diversity and the randomness of the ‘average’ man, reinforced by using street-cast models found from all over London.”

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