It’s not only the mighty King of the Jungle that made its way into football fashion – argyle did too.
Getting dressed up and kitted out in your finest gear might be something you’d save for a special night out, but for the football fans in the 80s it was a sign of devotion and dedication. They’d save their expensive outerwear and diamond jumpers for match day, where only their best looks or the game would do.
A style badge of the upper class became a symbol of subversion.
This subcultural movement saw the rise of the “casuals”
literally because they wore casual designer clothing instead of their team’s shirt or colours. Partly to easily infiltrate rival firms…partly to get a one-up on them through their superior street style.
It’s during this time that Pringle of Scotland went from just being part of the upper classes’ leisurewear to being reissued and reimagined as a firm fixture in match-day style. It set the trend for an urban, edgier look that continues to be referenced today.
The football casuals gained notoriety on and off the field for their unpredictability and divergence, and the argyle was their street style of choice.
Jess is a creative who represents feminism and a commercial freedom in fashion. As a feminist, Maybury is defying fashion globally norms with her statuesque figure and striking features and has modelled for major fashion houses across the world.Shop the look
Lucien is a professional skateboarder who has earned the accolade of being one of the best in the sport. He's lived in Jamaica, NYC and London, and is a talented photographer, working for the likes of GQShop the look
Kasper Kapica was born in Berlin in 1996, moved to New Zealand in 2009 and came to London in 2015. Kasper works for Aries Arise, focusing on special projects and their website. Most of her spare time is spent reading about abiogenesis or dark matter, or with her pet rats Bedhed & Flipper.Shop the look