When it comes to strength, power, bravery and beauty - no animal comes close to the lion.
This mighty, magnificent beast has ruled the Animal Kingdom since the dawn of time, and has been referenced throughout history in art, fashion and sport – where one lion on a shirt sometimes just isn’t enough.
It’s the fire in our bellies, the roar of our passion.
Why the lion?
Well, to start with, it’s the star of the show on the Royal Banner of Scotland and is one of the country’s most recognisable and iconic symbols. Also known as the Lion Rampant (because of its pose), it shows a blood-red lion standing on its hind legs, forepaws poised ready for battle. Powerful stuff.
The Lion is also the symbol of Great Britain and appears on the Royal Coat of Arms, so it perfectly represents our values and British heritage. It’s the fire in our bellies, the roar of our passion.
We first introduced the Pringle striker lion to our clothing labels back in 1934, but he’s still very much a part of what we do. Now you can find him on signature pieces throughout our Men’s and Women’s collections, and – of course – in our Pringle Reissued collection, where he sits pride of place as our new logo. He won’t bite, we promise.